What kind of campaign strategy targets convincing voters that they should vote for some who is ‘not as bad as you think’? Maybe you can pass it off as extreme self-deprecation.
Also, isn’t it it amazing how anti-elitism drives popular votes? Why is that intelligent and successful people are targeted as being disconnected and/or ineffectual? Why do people feel intimidated by successful people? Why don’t voters want someone better themselves to lead our country?